How to Make your Services Stand Out to Potential Clients

With so few clients searching for services and so much supply, it can be hard to know how to stand out amongst a sea of other entrepreneurs who offer services like yours. Here are some tips to make your services and talents more well-known.

Tell a Story in Your Initial Message

When sending out numerous cold emails or messages at the same time, it can be hard to put a face to a name. It is said that the best way to sell yourself is through a story. And, it’s true. People remember stories far more than they remember facts.

For example, if you were searching for a great video editor and you got a sales message from someone who told a story of how they helped a client similar to you, would you be impressed? Sometimes the stories that are proving what you can do through what you’ve done for others can bring to life the value that you offer in a far more compelling way. Do not go too crazy. Keep it short and sweet.

Use Videos To Show Who You Are and Stand Out For It

The best way to make a splash is to do something different than the competition is doing. Instead of blindly firing off sales messages, comments, and emails, use videos. Keep the video to a short and informative. Whether it is just introducing yourself or talking about your services of a testimonial, it shows your personality off. You can take these videos further, too. If you have already had an informational interview, you can send a video that thanks them for the chance to talk.

Show Them What You Can Do!

To really prove how you can be an asset, go the extra mile after your initial sales call. Do you offer event-planning services? Make a proposal for an event down to every detail of the event’s theme, location, etc., in alignment with some of the past events that the company has done. Do you do digital marketing campaigns? Make a sample digital marketing plan for one of their products, with unique ideas rooted in what’s worked for your past clients. 

This extra step shows the knowledge and expertise you possess for the specific service. It also proves your effort and enthusiasm. The combination of these three tips are sure to get you noticed. It’s simply a matter of showing who you are! A client will be very lucky to have you, especially in these times.

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