5 Signs Your Business is Ready to Rebrand
As a business owner, you have likely gone through the process of designing a logo among creating additional brand elements. These components work together to represent your business in many areas—your website, business cards, invoices, etc. As time goes on, you may find that you need to revamp or completely rebrand.
When Not to Rebrand
- Bored with your branding
- Cannot afford to do it
- Everything works
- You like someone else’s brand
1. Your Business has a Change of Direction
When you first opened your business, you may have focused on offering a particular service. Something that was unique that set you apart of others. Now, you could be offering an additional service that has become more popular, or possibly completely changed services. If that is the case, it is best to rebrand.
With COVID-19 shutting down businesses, some businesses may have been forced to pivot. For example, clothing brands have started making face masks for their customers. You may find that a certain service will continue after the global pandemic. Brand image before or after COVID-19 may not be portraying your business correctly or attracting the right customers.
2. You are attracting the wrong customers
This is possibly one of the biggest reasons to rebrand. Messaging is a key aspect to focus on if you happen to be attracting the wrong audience. Even messaging is apart of your brand identity, so rebranding your message will help attract the right clientele.
3. Inconsistent Branding
Think of your favorite brands like Apple, Nike, Starbucks, and others. They have strong branding. Whether it is color, animations, or logos, they are known for their brand.
Over time, if you have introduced a number of different colors or fonts into your branding, it makes for inconsistency. With inconsistency going on for so long, it can look unprofessional. Take some time to reevaluate
- Logos
- Colors
- Fonts
- Patterns
This is to keep your brand all in line. Once you have decided, keep it consistent from now on.
4. Modernize the look and feel of your business
Your business has maybe been around for years and feels a bit outdated. It is great to keep your branding fresh and up to date as time keeps going. Now, this does not mean you have to completely start from scratch. Just simply revamp the look and feel in areas.
5. You have outgrown your original brand
This could mean a lot of things. Whether you have grown in numbers or have grown your business in a different direction like in the first point. If your brand is not a true representation of who you are anymore, then that is a perfect opportunity to rebrand.
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